Introduction to Common Interior Soft Furnishing Signages
The initial or the most fundamental role of the sign is used to convey information, the earliest is to guide, guide, prompt produced, with the development of business, gradually extended the function of advertising and communication, that is, is through the sign to convey the brand’s concept, culture and spirit.
Therefore, now we are talking about soft furnishing signs, not only limited to the narrow sense of the store sign and guide, but also combined with the overall decoration design of the brand store, common service in the brand value of the communication of the signage system. This category is generally referred to as indoor soft signage.
According to the information conveyed by the signage, it can be divided into cultural signage, installation signage, guide signage and so on.
01. Cultural Signage
Cultural signage refers to the decorative logo usually used to convey enterprise/brand culture and display enterprise/brand image, which is usually distinguished from store signboards or door headers, and mostly refers to the logo designed by combining the image wall in the store.
Cultural signage is usually also called image signage, is the interior soft furnishing design in the core display area of the logo design, usually combined with the brand logo or other brand spirit, cultural content design, to promote the brand spirit.
02. Device Signage
Device signage generally refers to the interior decorative role of the logo, although also combined with the spirit of the brand to do the design, but compared to the cultural logo, its decorative role is more obvious, common in the window display design.
03. Guide Signage
Guide signages are more common, mainly used in large shopping malls or display spaces for guidance and direction, but also often in the details to convey the brand’s personality and style.
It should be said that the role of indoor soft furnishing signage is an extension and interpretation of the original logo definition in line with the trend of market development, the ultimate goal is to pass the brand needs to convey a variety of information to customers through the beautiful, design-oriented signage.
Factory: Jet Loong Ad Sign Co., Ltd.
Website: https://jetloong.com/
Email: sales@jetloong.com
