A Good Signage Should be Able to Convey the Characters of the Company
As we know, that the signage design of a company not only conveys its brand philosophy and culture, but also plays a role in representing its identity. In the following case, we can see how the company’s wayfinding signage embodies its characteristics.
01. AP University of Belgium
AP University is a non-profit public higher education institution consisting of two campuses, namely the Science and Technology Campus and the Health and Welfare Campus. The designers, based on the specialized content of the campus, designed environmental graphics featuring electronic chips and electrocardiograms, and combined the graphics with information. The entire wayfinding system made the campus more organic and coherent.
02. Headquarters Conference Room of Japan Post Corporation
Based on the business of Japan Post Company, the designer used the domestic postal codes of Japan as the nameplates for each meeting room, and drew a map of Japan using the postal codes as the environmental graphics. With the red and white color scheme of the logo, a working environment with a strong brand culture atmosphere was created. The entire wayfinding system incorporated the postal code elements, leaving a deep impression on people.
03. The ANA Blue Base of Japan
ANA Blue Base is an aviation training base. It mainly conducts intensive operational training, trains pilots, mechanics, flight attendants and ground staff, aiming to improve flight quality and safety.
Based on the brand culture of the airline, the designers transformed the approximately 240-meter-long corridor into the shape of a runway. They divided the area using dotted lines, and the orderly and rigorous information helps guide people in finding their way. Aircraft graphic elements were added to the floor plan map, and the entire navigation system simulates the airport environment, creating an immersive learning atmosphere.
Factory: Jet Loong Ad Sign Co., Ltd.
Website: https://jetloong.com/
Email: sales@jetloong.com
